User Driven Strategies

User Driven Strategies delivers unparalleled insights into your users' experiences in transportation, healthcare and more.

What Do We Do?

SYNDICATED SUPPORT: With access to a library of ongoing human-driven primary research and reports, as well as dedicated inquiry with our experts, we act as your organization's objective, independent source for human factors and UX expertise.
FRACTIONAL AND PROJECT SUPPORT: Multiply your team’s impact with a short-term power-boost of usability insights or research.

How Do We Do It?

Expert evaluations against established heuristics, principles, or guidelines
Competitor benchmarking and feature audits
Consumer surveys
Journey mapping
User requirements
Diary studies
Concept feasibility assessments
Focus groups
Participatory design/co-creation sessions
Ride-alongs and home visits
Card sorting
Tree testing

Other Services

UX/HF Training

We equip your teams with practical Human Factors and UX skills tailored to the unique challenges of your product or service's development.

Accessibility

Our experience with accessibility research will help you design mobility and other experiences that are safe, intuitive, and inclusive for users with diverse physical, cognitive, or sensory needs.

Service/System Design

We support end-to-end innovation by designing integrated systems and services that align user needs with business and technical realities.