User Driven Strategies

Delivering unparalleled insights into the automotive user experience, from syndicated research to bespoke design solutions.

Featured Content

Derek Viita

UX Evaluation: Honda Prologue

Subscribe to access our UX evaluation of the Honda Prologue, showcasing its strengths, pain points, and lessons every OEM can learn to improve their in-vehicle experience.

UX Soup

UX Soup: Is Human Factors Dead?

UX Soup returns! Join Chris, Derek, and Lisa as they discuss the evolution of the human factors profession and why some practitioners believe it is dying.

Lisa Schreiner

How Might Tariffs Impact Automotive UX?

Tariffs imposed by the US are disrupting the automotive industry. What impact do we expect them to have on UX?

What We Do

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Custom Projects

Research customized to your needs
Global reach with local insight
Insights that drive design and decision-making

Yearly subscription to original UX research
Minimum 24 reports per year
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Consumer data, UX evaluations,Industry Reports & Insights

We are experts in accessibility research and inclusive design. We also specialize in system and service design.

We equip your teams with practical Human Factors and UX skills tailored to the unique challenges of automotive product development.